John Cleese has some interesting things to say about creativity here, at #9 from this link by 99U. What he says is that creativity isn't a talent; it's a way of operating. It's a way of getting one's self in a particular mood, a mood of play. He goes on to advise that play must be separate from regular life with regards to both time and place, that an oasis of time and space must be created in order to ... well, create. Then he reveals that research finds that the longer a person is willing to play with a problem, to put up with the anxiety of having not solved the problem, and to not go with the first easy solution, the more creative the eventual solution will be.
This video is a little more than 30 minutes long, but it's well worth it to listen to the whole thing.
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