Kristen Steenbeeke at the Richard Hugo House Poetry blog has some ideas about how to increase the number of people who listen to and read poetry, by making it new, and by it she means the delivery system.
Check out Steenbeeke's post, called "Poetry Gone Wild," in which she present three examples of poets presenting their work to their audiences in a way that catches the attention of non-poets, or so it is hoped. The first example is of poet Heather Christle, who read who poems from her book over her cellphone to anyone who took her up on the offer. The total came to nearly 200 people.
Enjoy the other two examples as described over at the Hugo House Poetry blog.